News & Insights


The post-hurricane reinvention of our media division

The International News Media Association (INMA) covered the lessons garnered by GFR Media after the catastrophic impact of Hurricane María on the island of Puerto Rico.

Juan Mario Álvarez, GFR Media’s CEO, discussed the challenges in continuing the journalistic mission, stabilizing the operations, rebuilding the business, repositioning the two main brands (El Nuevo Día and Primera Hora), increasing digital traffic and keeping the publications relevant for Puerto Ricans.

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